Requirements
Includes any size ad used in magazines, supplements, billboards, etc. Does not include site signage as listed in Best Project Branding.
Criteria
Criterion | Weight |
---|---|
Concept | 14.0% |
Copy | 14.0% |
Layout | 14.0% |
Creativity | 14.0% |
Impact | 14.0% |
Appropriate use of the type of media | 15.0% |
Overall design used to convey a message to the target audience | 15.0% |