Requirements
Includes any size ad used in magazines, supplements, billboards, etc. Does not include site signage as listed in Best Project Branding.
Criteria
| Criterion | Weight |
|---|---|
| Concept | 14.0% |
| Copy | 14.0% |
| Layout | 14.0% |
| Creativity | 14.0% |
| Impact | 14.0% |
| Appropriate use of the type of media | 15.0% |
| Overall design used to convey a message to the target audience | 15.0% |