Criteria
| Criterion | Weight |
|---|---|
| Concept | 17.0% |
| Content | 17.0% |
| Creativity | 17.0% |
| Target Market Relevance | 17.0% |
| Written Content | 16.0% |
| Effectiveness/Results | 16.0% |
Awards of Creative Excellence 2021 | London Home Builders' Association
| Criterion | Weight |
|---|---|
| Concept | 17.0% |
| Content | 17.0% |
| Creativity | 17.0% |
| Target Market Relevance | 17.0% |
| Written Content | 16.0% |
| Effectiveness/Results | 16.0% |