Criteria
| Criterion | Weight |
|---|---|
| Originality, concept and execution of presentation | 16.0% |
| Creative use of media | 16.0% |
| Effective communication | 17.0% |
| Ease of use | 17.0% |
| Information architecture | 17.0% |
| Use of multiple platforms to promote business and interact with current and potential clients | 17.0% |